Greenblatt broke down for BI in an October interview a series of recent moves, including an acquisition and product enhancements, that could help the company hold its lead and make meaningful strides in 2024 despite stiffening competition. 'Everyone's kind of fighting for that third and fourth spot,' Macquarie gambling analyst Chad Beynon told Business Insider in September. And a new crop of competitors including Fanatics and Penn Entertainment's ESPN Bet are vying for its position. However, it has lost some ground, hovering around 15% market share in the third quarter compared to about 20% a year earlier. This story is available exclusively to Business InsiderĪnd start reading now. Account icon An icon in the shape of a person's head and shoulders.